Wow, this is kind of a brilliant carcrash between a truck full of culture and a cement mixer filled with liquid discomfort.
Just look at the massively soapy looking head on that beer: look at the yellow splashiness of it. NOw ask yourself if you feel like drinking a beer. Didn't think so.
Okay this blog is mostly about UI and UX, but pure graphic design / layout is, strictly speaking, just a very short user journey and a tremendously uninteractive user interface. I can shoehorn my occasional jawdrops in here now and again.
At the same time, it's perhaps my complete misunderstanding, and Hite and its marketing people know their audience perfectly, and in Korea this poster is the perfect visual communication of awesome fun. It's actually a peculiar thing to read the ad campaign and find a press release describuing this campaign as "making beer drinking more of a fun thing, rather than just to relieve stress" - is it just me or does this sound incredibly depressing?
I suppose, convincing people to buy something expensive which wipes out their self image and destroys their liver (not to mention potentially ruining their life) is a bit of a depressing business. I can't think of an alcoholic beverage that doesn't have a massively grim underbelly to its advertising, even the upbeat lets-not-mention-getting-pissed aloofness of Guinness.
But seriously: that logo, that blue and *that* yellow - it just makes me think of urinal cakes.
1 comment:
Huge props on his ability to have a full beer eject from a glass while leaving a full beer behind.
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