Despite my distaste for windows as an OS, this is a sad article to read for any UX designer - but a parable, perhaps, of the fate that awaits a company which thinks a product can sell itself.
Did you read that part about not creating a new OS to run on tablets *despite the power disadvantages*? It's almost funny.
Peoples' attitudes to simple processes which involve imagining you just spent a months wages on a device and need a series of hugs and handshakes to feel better are bizarre. For me, trying to imagine an environment where decsions like "we need this to remain on all day away from mains, but we're not re-engineering the OS cos like, that would be crazy" is difficult enough.
Obviously, not every UX or UI designer (myself included) gets to change the OS. Or gets input into the OEM manufacturer specs. But we have this wierd ability to keep things in mind like "that will be difficult to manage for 12 hours" or "so the user needs a power source?"
That's why companies like apple - which, whatever you feel about them, show healthy profits - listen to UX people, industrial designers and UI people. Hell, the reason that company *exists* is thinking about the user: Steve Jobs (again, however you feel about him) put everything he learned about legibility from a short calligraphy course into his UI, and 30 years later it shows.
Listen to UI/UX people. Hire them. Then listen to them some more. We know how to make money.
Did you read that part about not creating a new OS to run on tablets *despite the power disadvantages*? It's almost funny.
Peoples' attitudes to simple processes which involve imagining you just spent a months wages on a device and need a series of hugs and handshakes to feel better are bizarre. For me, trying to imagine an environment where decsions like "we need this to remain on all day away from mains, but we're not re-engineering the OS cos like, that would be crazy" is difficult enough.
Obviously, not every UX or UI designer (myself included) gets to change the OS. Or gets input into the OEM manufacturer specs. But we have this wierd ability to keep things in mind like "that will be difficult to manage for 12 hours" or "so the user needs a power source?"
That's why companies like apple - which, whatever you feel about them, show healthy profits - listen to UX people, industrial designers and UI people. Hell, the reason that company *exists* is thinking about the user: Steve Jobs (again, however you feel about him) put everything he learned about legibility from a short calligraphy course into his UI, and 30 years later it shows.
Listen to UI/UX people. Hire them. Then listen to them some more. We know how to make money.
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